How to Buy Jewellery as an Investment?

For centuries, people have been buying jewellery in the hope of passing it down to the next generation. This month, we’ve had the pleasure to partner up with Chopard, Cartier, Hublot, Tag Heuer, Omega, Breitling and Audemars Piguet so we thought we’d give you an introduction to jewellery.

Below are some factors to consider to make the most return on investment:

1. Choose items that will hold their value

   Choose a renowned designer, high quality diamonds and valuable gemstones. Luxury brand names offer pieces that hold their value and go up around 3% in value each year.

2. Do research before investing in jewellery

   Here are some factors to consider:

   • Diamonds over one carat perform better than smaller stones on the resale market. Other factors such as cut, clarity and colour matter too. Classic shapes tend to hold their value better than trendy ones.

   • All precious metals are valuable, but gold tends to hold its value better than other metals. Ideally, look for pieces made with 14 karat gold or higher.

   • Vintage jewellery, especially designer pieces make a good investment. In general, contemporary jewellery is not a good investment, unless it is a limited edition item.

3. Make sure it is authenticated

   Before buying a piece, insist on getting a certification or walk away if the seller refuses to provide it. The market is saturated with replicas and many of these fakes look exactly like the real thing.

4. Invest in fancy diamonds instead of white diamonds

   Unlike white diamonds, whose value decreases if they show an obvious colour, fancy diamonds increase in value. Fancy diamonds come in every colour including the most sought after: red, green, pink and blue. Only 1 in 10,000 diamonds has a fancy colour, according to the diamond grading laboratory GIA.

5. Know the most popular gemstone colours

   Very fine coloured stones such as greens, blues and reds are at the very top of the market now and sapphires sell at record-breaking prices.